True Romance is a company acutely focused on the unique needs of bridal consumers. The True Romance brand was introduced in 2004. True Romance is a collection of diamond bridal rings and affordable bridal jewelry that reflects classic American design. The strikingly unique pieces in this collection are enhanced by the quality and brilliance of True Romance's diamonds. The True Romance classic design philosophy has evolved to reflect the preferences of today's sophisticated bridal consumer, launching the collection to the forefront of the bridal market.